US ProfessionalSports in Europe

03 · The program

Full program

Saturday, Nov 7th, 2026

1. Welcome

   10:00 – 10:15

   Registration & Welcome Coffee

   10:15 – 10:30

   Welcome & Institutional Opening

   Welcome Remarks — speaker TBD

   Institutional Opening: U.S. Embassy in Spain — speaker TBD

2. American Football in Europe

   10:30 – 10:40

   NFL International Strategy

   Representative, NFL Headquarters — TBD

   An overview of the NFL's international strategy, the role of Europe in its global growth and the development of new international markets and audiences.

   10:40 – 11:10

   NFL International Game in Madrid 2026

   Introduction: Rafael de los Santos — Director General, NFL SpainProposed

   Conversation — TBD

   The two teams playing the NFL International Game in Madrid discuss their international strategies, activations surrounding the Madrid game, and the impact of playing internationally on their business, brand and engagement with new audiences.

   11:10 – 11:35

   NFL Rights in Spain — Miami Dolphins

   Participants — TBD

   A conversation about how NFL territorial rights enable a franchise to establish a long-term presence in an international market, developing its fanbase, brand, partnerships, local activations and commercial opportunities.

3. American Basketball in Europe

   11:35 – 11:45

   The Expansion of American Basketball in Europe

   Speaker TBD — U.S. Sports / Basketball Industry Leader

   A transversal introduction to the presence and expansion of American basketball in Europe through the NBA and NCAA Basketball, including international events, audience development, commercial opportunities and the connections between the U.S. and European basketball ecosystems.

   11:45 – 12:10

   NBA & EuroLeague: A Conversation in Motion

   Representative, NBA Spain — TBD

   A conversation about the evolving landscape of professional basketball in Europe, the international strategies of the NBA and EuroLeague, the development of new audiences and markets, and the changing relationship between the U.S. and European basketball ecosystems.

4. American Motorsport

   12:10 – 12:20

   American Motorsport: A Global Industry

   Speaker TBD — U.S. Motorsport Industry Leader

   An introduction to the scale and diversity of the American motorsport ecosystem, including Formula 1, NASCAR and IndyCar / Indianapolis 500, and its connections with sports, entertainment, brands and global audiences.

   12:20 – 12:45

   Formula 1: Miami–Madrid, the Natural Bridge Between the U.S. and Spain

   Conversation — Representative, Formula 1 Miami Grand Prix · Representative, Formula 1 Madrid Grand Prix — TBD

   A conversation about Miami and Madrid as major Formula 1 destinations on both sides of the Atlantic and how these events create opportunities around sports, entertainment, tourism, investment, brands and international city positioning.

5. Sports & Global Cities

   12:45 – 13:05

   Atlanta: A Global Hub for Sports

   Sports, Business and the Global City

   Mayor of Atlanta · Metro Atlanta Chamber / Atlanta Sports Council — TBD

   Atlanta as a case study of how a major U.S. city can build a global sports ecosystem through professional franchises, major sporting events, world-class venues, corporate partnerships and sports-related economic development.

   13:05 – 13:25

   Madrid: A Global Destination for International Sports

   Building the U.S.–Europe Bridge Through Major Sporting Events

   Ayuntamiento de Madrid · Comunidad de Madrid — TBD

   Madrid's growing role as a destination for major international sporting events and as a platform connecting the United States and Europe, including the impact of sports on tourism, economic development, investment and international city positioning.

6. Closing

   13:25 – 13:30

   Closing Remarks

   Ayuntamiento de Madrid & Comunidad de Madrid — TBD

7. 13:30

   Spanish Wine Reception

RSVP